(AsiaGameHub) –   By: Alex Mercer
Pragmatic Play’s move to end sports betting is a head – scratcher. For a firm aiming to be an iGaming one – stop – shop, quitting after just four years seems hasty. It’s a risky decision in a competitive market.

Officially, Pragmatic Play says it’s due to a strategic review. They want to focus on core areas like slots and live casino. But industry insiders might wonder if sports betting wasn’t as profitable as expected. Maybe the competition was too tough, or the regulatory environment too complex.

Pragmatic Play entered sports betting in 2022. They made efforts like adding esports and integrating odds. Yet, now they’re closing it down. Their partnership with DAZN Bet is in limbo. It’s unclear how this will affect DAZN Bet’s operations, though they may still collaborate on casino projects.

In the iGaming supply chain, this shift will reshape the market. Competitors may gain ground in sports betting, while Pragmatic Play hopes to strengthen its position in slots and casino games.
Author bio: Alex Mercer, a Tech Director at a major Silicon Valley firm, with deep insights into the gaming tech industry.