(AsiaGameHub) –   By: Logan Pierce

Bet365, an international bookmaker, is adding a video game-inspired element to its World Cup trading. The 2026 World Cup starts on 11 June. Bookmakers are ramping up marketing, and Bet365 is launching ‘Playbook Football World Cup’ by Playbook Fusion. They’ve worked together before, with success in the UK, Brazil, and the Netherlands. A Brazil-specific version, Seleção365, is also in the works.

Paul Cumbo of Bet365 said it enhances their gaming. Players build squads and compete in challenges, winning rewards and cards. Steve Rogers of Playbook Fusion is excited about the launch. This shows how Bet365 is innovating to capture the World Cup excitement.

Author bio: Logan Pierce, an independent business writer on platforms like Medium.