(SeaPRwire) –   SHANGHAI, 21 Ogos 2024 — Syarikat hiburan digital, NIP Group Inc. (NASDAQ: NIPG) (the “Company” or “NIP Group”), hari ini mengumumkan perkongsian strategik dengan Homeinns Hotels Group (“Homeinns”, yang berafiliasi dengan BTG Homeinns Hotels Group), sebuah syarikat hospitaliti terkemuka di China. Kerjasama ini akan mewujudkan usaha sama yang fokus pada pembangunan dan operasi hotel bertema e-sukan, dengan NIP Group mengambil alih pegangan kawalan untuk menyelia pelaburan, operasi, dan pengurusan.

Perkongsian ini merupakan langkah penting bagi kedua-dua syarikat kerana mereka berhasrat untuk memanfaatkan ekonomi ekosistem permainan yang berkembang pesat dan didorong oleh belia. Usaha sama ini akan memanfaatkan wawasan dan falsafah reka bentuk NIP Group yang mendalam dalam e-sukan, digabungkan dengan sumber harta dan kepakaran operasi Homeinns, untuk membawa pengalaman hotel e-sukan ke pasaran China. 

Hotel e-sukan pertama di bawah usaha sama ini dijangka dibuka di salah satu bandar bertaraf tinggi di China dalam beberapa bulan akan datang, menandakan permulaan era baharu dalam industri hospitaliti yang disesuaikan untuk peminat e-sukan.

Perkongsian ini dijangka berlangsung selama tujuh tahun, dari 2024 hingga 2031, menyediakan asas kukuh untuk pertumbuhan dan pembangunan jangka panjang. Kerjasama ini adalah eksklusif, menandakan komitmen yang kuat dari kedua-dua pihak terhadap usaha sama ini.

Mario Ho, Pengerusi dan Co-CEO NIP Group, menyatakan keterujaannya: “Perikatan strategik ini membawa nilai yang besar kepada NIP Group dan Homeinns. Bagi NIP Group, ia mewakili peluang untuk meluaskan jenamanya ke alam fizikal hospitaliti, menawarkan pengalaman yang unik dan mendalam untuk peminat e-sukan. Perkongsian ini akan membolehkan NIP Group menjangkau khalayak yang lebih luas dan mengukuhkan kedudukannya sebagai peneraju dalam industri e-sukan.”

David Jian Sun, Pengerusi dan CEO Homeinns mengulas: “Bagi Homeinns, kerjasama ini adalah peluang untuk mempelbagaikan portfolionya dan mengetuk pasaran e-sukan yang berkembang pesat. Dengan mengintegrasikan kepakaran NIP Group, Homeinns dapat menawarkan pengalaman hotel yang inovatif yang memenuhi keperluan dan keutamaan khusus komuniti e-sukan.”

Bersama-sama, usaha sama ini bersedia untuk menetapkan standard baharu dalam sektor hotel e-sukan, menawarkan gabungan unik teknologi, keselesaan, dan komuniti yang bergema dengan budaya e-sukan. Perkongsian ini dijangka memacu inovasi, meningkatkan pengalaman pelanggan, dan mewujudkan penanda aras baharu dalam industri hospitaliti.

About NIP Group 
NIP Group is a digital entertainment company created for a growing global audience of gaming and esports fans. The business was formed in 2023 through a merger between legendary esports organization Ninjas in Pyjamas and digital sports group ESV5, which includes eStar Gaming, a world-leader in mobile esports. Building on the success of its competitive teams with an innovative mix of business ventures, including talent management, event production, hospitality and game publishing, NIP Group is developing transformational experiences that entertain, inspire and connect fans worldwide, to expand its global footprint and engage digital-first gamers where they are. NIP Group currently has operations in Sweden, China, Abu Dhabi and Brazil, and its esports rosters participate across multiple game titles at the biggest events around the world.

About Homeinns Hotels Group
Homeinns Hotel Group operates one of the China’s largest and fastest growing economy hotel chains. It was a formerly NASDAQ listed company and now is a subsidiary of BTG Homeinns Hotels Group. In April 2016, Homeinns Hotel Group merged with BTG Hotels Group and became a subsidiary of newly founded BTG Homeinns Hotels Group.

Safe Harbor Statements
This press release contains statements that constitute “forward-looking” statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “likely to” or other similar expressions. Among other things, the business outlook and quotations from management in this press release, as well as NIP’s strategic and operational plans, contain forward-looking statements. NIP may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the “SEC”), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about NIP’s beliefs, plans and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: NIP’s growth strategies; its future business development, results of operations and financial condition; its ability to maintain and enhance the recognition and reputation of its brand; developments in the relevant governmental laws, regulations, policies toward NIP’s industry; and general economic and business conditions globally and in the countries or regions where NIP has operations; and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in NIP’s filings with the SEC. All information provided in this press release is as of the date of this press release, and NIP undertakes no obligation to update any forward-looking statement, except as required under applicable law.

For investor and media inquiries, please contact:

NIP Group Inc.
Investor Relations
Tel: +46 8133700
Email:

ICR, LLC
Robin Yang
Tel: +1 (212) 537-3847
Email: