(AsiaGameHub) –   Super Technologies has introduced its Superbet brand to the Greek market, featuring its sportsbook and iGaming services, all managed by a dedicated local team.

The company confirmed its market entry on Monday, marking Greece as a key strategic region for its growth in Central and Southern Europe.

This step is consistent with Superbet’s wider international expansion plan and comes after recent growth moves, such as its purchase of MaxBet, which extended its presence in Romania, Serbia, and Malta.

Greece’s blooming market

H2 Gambling Capital’s Ed Birkin notes that Greece is a compelling market, expanding at approximately 15% annually. Its gross win is valued at €1.2 billion, with projections suggesting it will grow to €1.5 billion within the next few years.

“Since under 60% of the licensed betting and gaming market is currently online, there is additional potential for migration from retail to digital,” Birkin recently stated to iGB.

Approximately 20 brands are active in the market at present. OPAP’s Stoiximan continues to hold the leading position, commanding about half of the licensed online sports betting sector.

The market has seen an increasing operational presence, especially in Athens, where companies have set up technology and trading centers. This concentration has aided in establishing Greece as a rising hub for iGaming infrastructure in Southern Europe.

Even with steady double-digit growth in online gambling revenue, digital adoption is somewhat lower than in more established European markets. This indicates potential for further growth as consumers increasingly move their activities online.

‘Mature and thriving market’

Superbet has assembled a local team headquartered in Athens that will focus on Greek sports events and community engagement.

Adam Lamentowicz, Super’s Chief Commercial Officer for Central and Eastern Europe, described Greece as a “mature and thriving market.”

“This launch is more than just a standard market entry,” Lamentowicz commented. “It represents a sustained pledge to develop the nation’s most captivating entertainment ecosystem and unite people through thrilling experiences and a common enthusiasm for sports.”

John Kalamvokis, General Manager of Superbet Greece, pointed to “a skilled team of professionals” recruited to run the local operations. He mentioned the rollout of a new social feature named Supersocial as a novel development designed to boost user interaction. “We are merely beginning a future success story that will progress through significant partnerships and community initiatives.”

Propositions and product focus

Superbet’s offering in Greece will center on a comprehensive sportsbook that includes football, basketball, and tennis. It will provide both pre-match and in-play betting options with attractive odds. The operator stressed its commitment to adhering to regulations and delivering a tailored product, complete with native desktop and mobile user interfaces.